Archive for February, 2008

Bring in another $160,000 with better subject lines

Posted February 13, 2008 * Comments(0)

Why write great email copy if no one’s ever going to read it? Get the subject line wrong, and don’t even bother writing the email copy. Get it right, and help your company bring in $1000s more.

Use this checklist to write winning subject lines – and increase not only your open rates but also your conversions.

  • Fewer than 50 characters with spaces. In fact, the shorter, the better – without sacrificing clarity, of course. Remember that every letter that falls after that 50 character drop-off is wasted. Don’t believe me? Believe EmailLabs Read more »