Writing for the web

Have you seen this? WestJet GetSet is an application that runs directly on your desktop and delivers (as pop-ups or as a ‘glow’) offers to people who sign up for it. No email inbox to compete with. So interesting—–especially insofar as permission marketing of this sort really helps WestJet contact engaged customers the way those customers want.

Very interesting approach —- bypasses the email ‘middle man’ entirely by going straight to the desktop.Check it out to understand it. So cool. http://www.westjetgetset.com/default_dev.asp