Joanna Wiebe
Writer
Freelance (under Mo’ Juice Creative) and in-house at Intuit Canada
EXPERT MARKETING COMMUNICATOR
With over six years’ experience freelance writing and four years’ progressive experience as a full-time agency and in-house writer, I am a self-motivated, highly-productive professional who listens well to clients, writes for end users, develops refreshing communications materials and balances grammar with style.
EXPERTISE IN ALL WRITING, EDITING & PROOFREADING INITIATIVES
Advertisements (Print)
Brochures
Press releases & kits
Technical/User documents
Articles & Reports
Direct mail & emails
Scripts (Commercial)
Web copy & landing pages
Blogs
E-newsletters
Speeches & presentations
White papers
¨ Writing for the Web: I teach “Writing for the Web” at MacEwan College. An expert keyword writer with a focus on current trends in search engine marketing, I was the lead writer for 25 sites, including www.xsensor.com, daviespark.com and shepherdscare.org. I led the writing for three large Web sites in the course of five months: quicktax.ca, quickbooks.ca, quickbooks.co.uk. ¨ Editing: Copyediting, line editing, development editing, technical editing and fact checking.¨ Proofreading: With impeccable grammar and spelling, I develop and use editorial style guides and proofreader sheets. In eight years, I have never signed off on a document with an error. ¨ Research & Interviewing: I pitch ideas for magazines; research and write articles, case studies and whitepapers; and am great with both in-person interviews and Web and library research.¨ Deadline Management & Client Interaction: Working with no supervision, I meet or exceed deadlines and, where necessary, coordinate and share workloads with teams. I work well with clients, engage actively in meetings, have hired freelancers and manage projects expertly.¨ Creative Ideas: Strong in brainstorming. My ideas have become names for a dozen companies and taglines and have shaped creative marketing campaigns. I received two awards for creative writing and finished three university-level creating writing classes with a 9.0/9.0. ¨ Industry Experience: Software, accounting, financial services, oil & gas, print and insurance.¨ Other: Computer expertise (MS Word, Excel and PowerPoint, content management systems, instant messaging, blogging). Type 90 wpm. Work with print houses and other suppliers. Naturalize technical copy and translations. Work very flexible hours with fast turnaround.
